Installmap

Which software 8,130 companies run, counted from their websites.

Installmap crawls company homepages and counts the tools found on them: analytics, CRM and marketing automation, live chat, e-commerce, payments, scheduling, advertising and hosting. Every count is cut by industry, employee band and country. The sample, the funnel and the failures are on the method page.

8,130Companies crawled
275Tools tracked
2026-09-03Crawl date range

Most used business tools

Business tools by share of 8,130 crawled company websitesGoogle Tag Manager20.0%Webflow17.7%Google Analytics 415.5%WordPress11.0%HubSpot8.8%YouTube Embed4.7%LinkedIn Insight Tag4.2%Meta Pixel4.0%HubSpot Forms3.5%Squarespace3.5%Google Ads Conversion3.3%Wix2.8%Google Universal Analytics2.5%Shopify2.2%Vimeo2.2%
Business tools by share of 8,130 crawled company websites. Hosting, frameworks and developer tools are listed under their own categories below.

Stats by category

CRM and Marketing Automation adoption 2026 20 tools · top HubSpot (8.8%)
Top CRM and Marketing Automation tools by shareHubSpot8.8%Mailchimp0.9%Salesforce Par…0.5%Marketo0.4%Klaviyo0.3%
 Analytics adoption 2026 28 tools · top Google Tag Manager (20.0%)
Top Analytics tools by shareGoogle Tag Man…20.0%Google Analyti…15.5%Google Univers…2.5%Hotjar2.0%Microsoft Clar…1.7%
 Live Chat and Support adoption 2026 16 tools · top Intercom (1.5%)
Top Live Chat and Support tools by shareIntercom1.5%HubSpot Chat0.3%Zoho SalesIQ0.2%Zendesk Web Wi…0.2%Tawk.to0.1%
 Ecommerce adoption 2026 12 tools · top Shopify (2.2%)
Top Ecommerce tools by shareShopify2.2%Squarespace Co…0.9%WooCommerce0.8%Ecwid0.0%Adobe Commerce0.0%
 Payments adoption 2026 14 tools · top Stripe (0.3%)
Top Payments tools by shareStripe0.3%Paddle0.0%PayPal0.0%Chargebee0.0%Adyen0.0%
 Advertising and Attribution adoption 2026 18 tools · top LinkedIn Insight Tag (4.2%)
Top Advertising and Attribution tools by shareLinkedIn Insig…4.2%Meta Pixel4.0%Google Ads Con…3.3%Reddit Pixel0.4%X Ads Pixel0.3%
 Scheduling and Forms adoption 2026 13 tools · top HubSpot Forms (3.5%)
Top Scheduling and Forms tools by shareHubSpot Forms3.5%Gravity Forms1.3%Calendly0.6%HubSpot Meetin…0.4%Marketo Forms0.3%
 Visitor Identification and ABM adoption 2026 11 tools · top RB2B (1.0%)
Top Visitor Identification and ABM tools by shareRB2B1.0%Warmly0.3%6sense0.1%Lead Forensics0.1%Albacross0.0%
 A/B Testing and Personalization adoption 2026 11 tools · top VWO (0.8%)
Top A/B Testing and Personalization tools by shareVWO0.8%Google Optimize0.2%Convert Experi…0.1%Optimizely0.1%Adobe Target0.1%
 Consent and Privacy adoption 2026 11 tools · top CookieYes (1.6%)
Top Consent and Privacy tools by shareCookieYes1.6%Cookiebot1.5%OneTrust0.8%Complianz0.8%Termly0.4%
 Video adoption 2026 10 tools · top YouTube Embed (4.7%)
Top Video tools by shareYouTube Embed4.7%Vimeo2.2%Video.js1.2%Wistia0.7%Loom0.1%
 Search and Reviews adoption 2026 10 tools · top G2 (1.3%)
Top Search and Reviews tools by shareG21.3%Trustpilot0.6%Algolia0.1%Coveo0.0%REVIEWS.io0.0%
 Recruiting and Careers adoption 2026 13 tools · top Ashby (0.6%)
Top Recruiting and Careers tools by shareAshby0.6%Greenhouse0.4%Lever0.3%BambooHR0.2%Workable0.2%
 CMS adoption 2026 25 tools · top Webflow (17.7%)
Top CMS tools by shareWebflow17.7%WordPress11.0%Squarespace3.5%Wix2.8%Drupal0.4%
 Hosting and CDN adoption 2026 24 tools · top Cloudflare (50.0%)
Top Hosting and CDN tools by shareCloudflare50.0%jsDelivr13.7%Nginx11.9%Vercel8.1%WP Engine7.4%
 JavaScript Framework adoption 2026 14 tools · top jQuery (30.0%)
Top JavaScript Framework tools by sharejQuery30.0%React7.2%Next.js7.0%Astro0.7%Vue.js0.5%
 UI Framework adoption 2026 11 tools · top Google Fonts (20.9%)
Top UI Framework tools by shareGoogle Fonts20.9%Swiper5.7%Font Awesome5.0%Adobe Fonts4.3%Bootstrap2.9%
 Developer Tools adoption 2026 14 tools · top Google reCAPTCHA (5.2%)
Top Developer Tools tools by shareGoogle reCAPTC…5.2%New Relic Brow…0.3%Cloudflare Tur…0.3%Atlassian Stat…0.2%hCaptcha0.2%

Tools

275 tools tracked. Index with detected counts.

CRM and Marketing Automation · 20
HubSpotMailchimpSalesforce PardotMarketoKlaviyoActiveCampaignConstant ContactSalesforce Web-to-LeadBrevoZoho CRM FormsCustomer.ioBrazeDripIterableKitMailerLiteOmnisendOracle EloquaSalesforce LightningSalesloft
Analytics · 28
Google Tag ManagerGoogle Analytics 4Google Universal AnalyticsHotjarMicrosoft ClarityPostHogSegmentMatomoCloudflare Web AnalyticsPlausibleCrazy EggAmplitudeAdobe Experience Platform TagsFathom AnalyticsFullStoryHeapTealium iQLucky OrangeAdobe AnalyticsPendoStatCounterYandex MetricaKissmetricsMixpanelMouseflowPiwik PROQuantcast MeasureWoopra
Live Chat and Support · 16
IntercomHubSpot ChatZoho SalesIQZendesk Web WidgetTawk.toCrispTidioHelp Scout BeaconFreshdeskLiveChatFront ChatChatraDriftGorgiasKustomerOlark
Ecommerce · 12
ShopifySquarespace CommerceWooCommerceEcwidAdobe CommercePrestaShopBigCommerceOpenCartRechargeSalesforce Commerce CloudShopwareWix Stores
Payments · 14
StripePaddlePayPalChargebeeAdyenAffirmAfterpayAuthorize.netBraintreeKlarnaMollieRazorpayRecurlySquare
Advertising and Attribution · 18
LinkedIn Insight TagMeta PixelGoogle Ads ConversionReddit PixelX Ads PixelMicrosoft Advertising UETTikTok PixelAdRollPinterest TagOutbrainQuora PixelSnap PixelAdobe Marketo MeasureCriteoGoogle Campaign ManagerImpactStackAdaptTaboola
Scheduling and Forms · 13
HubSpot FormsGravity FormsCalendlyHubSpot MeetingsMarketo FormsTypeformGoogle FormsJotformTallyChili PiperCal.comAcuity SchedulingFormstack
Visitor Identification and ABM · 11
RB2BWarmly6senseLead ForensicsAlbacrossDealfront LeadfeederVectorApollo.io TrackerClearbit RevealDemandbaseZoomInfo WebSights
A/B Testing and Personalization · 11
VWOGoogle OptimizeConvert ExperiencesOptimizelyAdobe TargetKameleoonLaunchDarklyMonetateAB TastyDynamic YieldUnbounce
Consent and Privacy · 11
CookieYesCookiebotOneTrustComplianzTermlyUsercentricsOsanoIubendaTrustArcDidomiQuantcast Choice
Video · 10
YouTube EmbedVimeoVideo.jsWistiaLoomMuxCloudflare StreamVidyardBrightcoveJW Player
Search and Reviews · 10
G2TrustpilotAlgoliaCoveoREVIEWS.ioBazaarvoiceCapterraElastic Site SearchJudge.meYotpo
Recruiting and Careers · 13
AshbyGreenhouseLeverBambooHRWorkableTeamtailorPersonioRecruiteeWorkday RecruitingBreezy HRiCIMSJazzHRSmartRecruiters
CMS · 25
WebflowWordPressSquarespaceWixDrupalContentfulSanityCraft CMSDudaHubSpot CMSAdobe Experience ManagerFramerJoomlaPrismicGhostSitecoreTYPO3WeeblyStoryblokBubbleHugoJekyllContentstackBloggerEleventy
Hosting and CDN · 24
CloudflarejsDelivrNginxVercelWP EngineAmazon CloudFrontApache HTTP ServerFastlyunpkgGoogle CloudLiteSpeedAmazon S3NetlifyVarnishKinstaPantheonMicrosoft IISGitHub PagesMicrosoft AzureCloudinaryAkamaiBunny.netImpervaimgix
JavaScript Framework · 14
jQueryReactNext.jsAstroVue.jsAlpine.jsNuxtGatsbyAngularSveltehtmxEmber.jsRemixBackbone.js
UI Framework · 11
Google FontsSwiperFont AwesomeAdobe FontsBootstrapLottieMUIFoundationTailwind CSSAnt DesignBulma
Developer Tools · 14
Google reCAPTCHANew Relic BrowserCloudflare TurnstileAtlassian StatuspagehCaptchaSentryDatadog RUMGitBookLogRocketRollbarBugsnagDocusaurusReadMeZendesk Guide